The Help Group’s Silverlining Designer Resale Boutique is celebrating its fifth anniversary by unveiling significantly lower pricing storewide; introducing a Home Department; promoting a greater selection of merchandise; debuting updated store branding; and kicking off an enhanced job training program. The “new” Silverlining will officially debut on September 15 during an all-day shopping event.
Silverlining is making several changes to reflect the store’s future direction, improve the overall shopping experience for our customers, and provide more comprehensive vocational opportunities to student trainees. Pricing is being reduced by 30-50% storewide; this lower, more straight-forward pricing will replace frequent promotional sales campaigns. In addition, there is a new Home Department that features a select inventory of home décor, accessories, and small furniture curated from a range of personal and professional sources. A corresponding store “facelift” will make it possible for staff to showcase more merchandise in every department.
Silverlining is also unveiling a new website as part of the campaign.
“Silverlining has achieved some real milestones in-store and with our students,” said Lauree Martin, store manager. “We are excited to be celebrating this anniversary with so many positive changes and we feel this sets the stage for how we want to continue to grow and expand in the future.”
Beyond its role as a boutique retail outlet, Silverlining was founded to address the pressing need for students with Autism Spectrum Disorder, learning disabilities, and other challenges to gain vocational experience and skills. As part of The Help Group – the largest and most comprehensive nonprofit of its kind in the U.S. serving children adolescents, and young adults with special needs – Silverlining is able to provide full-time, hands-on vocational training to students at a variety of levels, preparing them for a successful career after graduation.
This year, the store is launching a comprehensive, progressive training program providing students access to a wider range of skills through work rotations in every department. Now, students from The Help Group’s neighboring schools will have opportunities to practice their skills in customer service, inventory management, retail merchandising, facilities maintenance, and marketing. The program is designed to ensure that all students- including those with complex challenges- can learn and contribute to the store in each of these areas.